Ad extensions in Google Ads are additional pieces of information that can be added to your text ads, making them more informative and engaging for users. These extensions enhance your ads’ visibility and provide more opportunities for users to interact with your business. Here are some popular ad extensions and how they can enhance your ads:

1. Sitelink Extensions: Sitelinks allow you to include additional links to specific pages on your website within your ad. This can help users navigate directly to relevant sections of your site, increasing the chances of them finding what they’re looking for and converting.
2. Callout Extensions: Callout extensions enable you to add short snippets of text to your ad, highlighting key features or benefits of your products or services. This provides users with more information about your offerings and can help differentiate your ad from competitors’.
3. Structured Snippet Extensions: Structured snippets allow you to highlight specific aspects of your products or services, such as types, brands, or models. This can help users better understand what you offer and make more informed decisions when clicking on your ad.
4. Call Extensions: Call extensions add a clickable phone number to your ad, allowing users to call your business directly from the search results. This is particularly useful for businesses that rely on phone calls for customer inquiries or bookings.
5. Location Extensions: Location extensions display your business address alongside your ad, making it easier for users to find your physical location. This is especially valuable for businesses with physical storefronts or multiple locations.
6. Message Extensions: Message extensions allow users to send a text message to your business directly from your ad. This can be convenient for users who prefer communicating via text or have quick questions they need answered.
7. Price Extensions: Price extensions showcase your products or services along with their prices directly within your ad. This helps users understand the cost of your offerings upfront and can attract more qualified clicks from users with purchase intent.
8. Promotion Extensions: Promotion extensions allow you to highlight special offers or promotions in your ads, such as discounts, sales, or free shipping. This can incentivize users to click on your ad and take advantage of the offer.
9. App Extensions: App extensions promote your mobile app by providing a link to download it directly from your ad. This is useful for businesses looking to increase app installations and engage with users on mobile devices.

By leveraging ad extensions effectively, you can make your Google Ads more informative, relevant, and compelling to users, ultimately driving higher click-through rates, conversions, and return on investment.