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Google My Business Categories and Attributes: Optimizing Your Listing
Optimizing your Google My Business (GMB) listing includes selecting the right categories and attributes, which help users find your business when searching for specific products, services, or features. Here’s how to make the most of GMB categories and attributes:
Choose Relevant Primary Category:
Your primary category should accurately represent your business’s main focus.
It’s the category most heavily weighted in search results, so choose wisely.
Add Secondary Categories:
Select additional relevant categories that describe other aspects of your business.
These secondary categories can help broaden your visibility.
Avoid Overlapping Categories:
Select categories that are distinct from each other.
Overlapping categories can confuse both Google and users.
Regularly Review and Update Categories:
Your business may evolve, so periodically review and adjust your categories to ensure they reflect your offerings accurately.
Complete All Applicable Attributes:
Fill out as many attributes as possible to provide a comprehensive picture of your business.
This information can help users make informed decisions.
Use Highlighted Attributes:
Google often highlights certain attributes in search results and on your GMB profile. Make sure these are accurate and appealing.
Be Specific and Descriptive:
Include specific details that set your business apart, such as “veteran-owned,” “handicap accessible,” or “outdoor seating.”
Use this section to emphasize unique selling points.
Monitor Customer Feedback:
Keep an eye on user-generated attributes. Google allows customers to suggest attributes, and these may become visible on your profile.
Verify and manage these suggestions to ensure accuracy.
Use Seasonal or Temporary Attributes:
For special occasions or limited-time offers, add temporary attributes to promote events like “Valentine’s Day specials” or “Summer discounts.”
Add location-specific attributes, like “near a park” or “near a public transportation stop,” to help users understand your surroundings.
Trust and Safety Attributes:
Include attributes that signify safety measures your business has in place, such as “curbside pickup” or “contactless payment.”
Depending on your industry, include service-specific attributes like “free Wi-Fi,” “pet-friendly,” or “online appointments.”
If your business is accessible, highlight attributes like “wheelchair-accessible entrance” or “accessible parking.”
Health and Safety Attributes:
Especially relevant in the post-COVID-19 era, consider adding attributes related to health and safety, such as “mask required” or “temperature checks.”
Customer Reviews and Feedback:
Pay attention to customer reviews and their feedback regarding your attributes.
Address any concerns or issues raised by customers to maintain a positive reputation.
Stay Informed About New Attributes:
Google frequently introduces new attributes. Stay updated and take advantage of them when relevant.
Optimizing your GMB categories and attributes is crucial for improving your online visibility and helping potential customers find the information they need. Regularly review and update this information to keep your listing accurate and competitive.